Name
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First Name
Last Name
Email Address
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What is your organization's overarching purpose or goal?
Help us understand the big picture.
What is your mission statement?
How do you communicate your specific goals internally and externally?
Compared with other organizations that provide a similar service, what makes you different?
In other words, what makes you stand out?
How would you describe your organization’s culture, personality, or style?
Please be as specific as possible.
What specific things does your organization do that support your mission & purpose?
What services/products do you offer? How does this relate to the bigger purpose?
What challenges do you face as an organization at this point in time?
Who do you see as your current primary audience(s)/customer(s)?
Please be as specific as possible. Include demographic and psychographic information.
Why is your organization attractive to your current primary audience(s)/customer(s)?
Why do people choose your brand?
Who are your secondary audiences/customers?
Please be as specific as possible. Include demographic and psychographic information.
Do you want to reach another type of audience/customer?
If so, please explain.
What specifically does your organization do to attract your current primary audience/customer?
Please describe any outreach/marketing efforts, partnerships, or other engagement strategies/tactics.
Do you have any specific goals for your organization over the next year? Over the next 3-5 years?
If so, please describe them.
What are the best opportunities you have to grow your organization?
What kind of impression do you want to make on your audiences/customers?
What response do you want your audiences/customers to have when interacting with your organization?
What do you want your reputation to be like? What do you want to be known for?
Is there anything you'd like to add?
